Trash Blanc

It’s not every day we feel like we’re breaking records here at TrashBlanc.com but surely there’s no more expensive hot dog in the world to be paid for than that at the Gourmet Hot Dog Company.

Is there a business school somewhere that teaches prospective MBAs that if they add the adjective “gourmet” to their food/eatery name they can also add 200% to the price? Becuase that’s the only thing myself and Beatmaster V felt we were paying a premium on Berwick Street in Soho.

The bun, nothing special. The meat (or in my case Italian mushroom), no better than Wicken Fen or other freezer cabinet fare. The condiments, as good as any US ballpark but no better. Save your money for for a batter sausage at some chipper, this is a record TrashBlanc.com will be playing only once.

Judging by the GHDC website, this is only the first branch in London’s next epicurean chain. Whether it has any legs will depend on whether they can do one of two things. Bring down the price or bring up the added value. And by that we mean give us more food. A foot of dog simply isn’t going to cut the mustard.

[video to follow]